Bernard Salt hit the nail on the head with his reference to smashed avocado for other reasons than it being a prohibitor of affordable housing.
It also can quite clearly define that lifestyle choices are more important than our capacity to pay for them. Customer experience seems to be all that matters. Irrespective of taste at times too.
You see people value the experience of being/sitting/watching/tasting/doing things more than they value what they may pay for the product- meaning price becomes secondary.
Don’t believe me?
Just watch how many people take selfies of themselves in front of the most amazing array of food, or taking pictures of themselves dancing at nightclubs or walking on the beach in front of gorgeous sunsets. The cost of getting to those destinations become secondary while the visuals remain strong and the experience is engaging.
The same goes for creating visual actualization for a prospect or new customer. People want to “see” what things will look like or ‘be like’ so they can envision happiness or success or freedom. By creating awesome experiences that people can talk about, share and refer to long after an event or product has been used, the chances of repeat business increases dramatically. Experiences are about stimulating emotions, creating unexpected surprises and delights and making them distinct now and in the future.
So if your service is doing just what it should and not what it could then your time is ticking away.
If your service is merely providing a service your customers will be hitting the ‘obsolete’ button in their head before they hit the delete button on their contact list.
Chose the right buttons to press. Don’t give customer service give customer experiences. Let us help you do so by doing our Customer Experience Program, call 0419 839 994 to discuss your needs in this area.
Brisbane | 12th September 2017 | 7.15am - 9.15am | Urban Hotel
Join us at The Leaders' Breakfast in Brisbane whjere you will learn from what successful companies do to create experiences that engage customers in an inherently personal way. Create lasting impressions that ultimately increase business and value so you too can create customer experiences that are memorable, profitable and transformational. BOOK NOW - LIMITED SEATS LEFT for this high energy event to help you create GREAT CUSTOMER EXPERIENCES..
"I had the privilege of attending a presentation by Ricky on Customer Experience. WOW it was sensational. Ricky is a polished presenter with a powerful message. I highly recommend you attend her breakfast."
Michael Harrison | Business Strategist
"Ricky creates 'experiences' for all attendees in inherently personal ways. At her recent event I learnt what successful companies do to create experiences that engage customers and creating lasting impressions
that ultimately increase business and value, I now can create customer experiences that are
memorable, profitable and transformational."
Chris Grady | Frontline Manager | Regis Aged Care
Date: 12th September 2017 Time: 7.15am - 9.15am Venue: Hotel Urban 345 Wickham Terrace Spring Hill
Investment: $97.00 Breakfast | $107.00 Breakfast & Boost Your Success Book
Ricky specialises in building top performing teams and individuals for many of Australia, New Zealand and Asia's leading organisations, and is an energetic motivational conference speaker, corporate trainer and executive coach.